Using our proven branding system, we’ve helped companies like yours redefine and launch their brands for 24 years.
Learn About Our Branding System
Are your marketing and sales efforts hitting the mark?
If they aren’t, it’s possible your brand message isn’t clear. Forge will help clarify your brand, helping your sales and marketing teams succeed with cohesive, consistent messaging and impactful graphics.
Award Winning
Curious and Creative
Ahead of the Curve
Brand Awards
Years in Business
Satisfied Clients
For years, Blake and Robert Mellecker saw clients facing mountains of paperwork generated by building ownership, and they had an idea. The father and son partners hired Forge to help finalize their concept, prioritize the development process, establish a brand and ultimately bring their idea to market. GreenBear became a successful online documentation storage program to modernize and simplify building management.
The Forge team took a deep dive to establish insight into the needs, wants and desires of prospective users of GreenBear software. By understanding the real-world issues of the brand’s target audience, we established a stronger, more relevant brand image, clearer brand voice and more impactful messaging.
We establish a strategic foundation for every project, so creative solutions are reviewed against objective criteria.
We begin with an immersive discovery phase. Using what you already know about your business, we synthesize information, review competitors, prioritize the brand elements your business needs, and create a roadmap.
Using proprietary tools and insights about your audience, we uncover your unique marketplace advantage, setting you apart from everyone else and giving your business an edge your competitors can’t touch.
Once your brand is differentiated, we will establish a compelling brand identity and visual language that informs product design, packaging and marketing materials. Your new, unique image will stand out in a competitive marketplace. We don’t follow trends. We create them.
The Leonard Auction team saw an opportunity for rapid growth with strong existing sales and a key competitor closing its doors. First, they needed to recruit key staff members from the competitor, then reorganize the entire business model to accommodate growth and change. The process would culminate in a refreshed brand architecture to unify the entire business.
Forge worked with the leadership team to identify company positioning, better define growth goals and establish clearly-defined expectations of the team. By identifying their target audiences, we helped the team focus on customers with the highest potential for profit and repeat business.
The Leonard Company was created to oversee three core service divisions: Auctions, Appraisals, and Concierge services. This helped the team maintain focus, stay in their respective lanes, and work cooperatively for the benefit of both the company and its customers. Forge provided a comprehensive identity system for the entire organization, as well as initial marketing materials to launch the refreshed brand.
With a long history in RV manufacturing, Heartland faced a rising sea of competition with undifferentiated product, a vague market position and an undefined audience. Heartland needed to quickly regain market relevance among consumers interested in the spontaneous, unrestricted travel offered by the RV lifestyle.
Forge defined the mindset of Heartland’s two key audiences: freedom-seeking Consumers and RV Dealers. We created brand meaning for the first time in the company’s history, culminating in the brand essence, “Launching Life’s Journeys”. We identified purpose for employees with a differentiating statement “We are RV lovers building RV’s for people who love RV’s”.
A fresh brand identity, visual template system and communication matrix provided Heartland’s marketing team the tools needed to quickly roll out marketing materials across multiple consumer touchpoints.
Learn more about how our proven process can help you build a more successful business.
The collaborative work process with Forge BrandWorks helped us develop our new business idea into a brand and create an identity that stands out for now and into the future. Forge really got us to think outside the box!
Ron and the Forge team allowed us to hone messaging, reinvent branding and further solidify brand presence. It was a pleasure working with Forge! They come highly recommended, especially for companies in the startup or relaunch phase.
Forge helped us makes waves in an industry populated by long-time incumbents and disruptive startups. They provided us with a turnkey solution at perhaps one of the most critical times in the development of our new product line.
As our Managing Principal, Ron is committed to ensuring the strategic objectives and brand goals of clients are clearly defined and articulated. Ron’s unique ability to identify connections between seemingly obscure concepts helps create differentiation for our clients’ brands.
Katie brings fresh perspective to brand strategy, informed by experience across business, nonprofit, and education sectors. With a sharp ability to gather and distill complex information, she helps uncover insights that guide clear, strategic direction.
By bridging the skills of strategy and project management, she keeps teams aligned
and focused on delivering impactful
brand solutions.
Tyler’s talent shines through in the award-winning identity systems he’s built for our clients. He loves using creativity to solve strategic brand challenges, defining brand communication and telling brand stories across many activation modes.
By Scott Wallace on July 22, 2024
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By Scott Wallace on July 8, 2024
Generation Alpha is the first generation all born in the 21st century, with births from 2010 to 2024. Marketing to kids will never be the same. The latest cohort is the most tech savvy yet, having been in front of a digital device since their earliest days. And that changes everything. They have access to […]
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By Scott Wallace on June 24, 2024
2024 was a record setting year for the NFL draft, as 6 of the top 10 players were quarterbacks, and 14 of the top 15 were offensive players. A total of 23 first round picks were offensive players (72%), by far a new record. It used to be said that defense won games. Perhaps now […]
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454 Duane St. Glen Ellyn, IL 60137
Phone: (312) 277-0702