• Is it time
    to take your company
    to the next level?

    Learn More
  • We create one-of-a-kind brands that reflect your uniqueness.

    Learn More

Innovating Brands for 24 Years

Using our proven branding system, we’ve helped companies like yours redefine and launch their brands for 24 years.

Learn About Our Branding System

Starting with Strategy Delivers Results

Are your marketing and sales efforts hitting the mark?

If they aren’t, it’s possible your brand message isn’t clear. Forge will help clarify your brand, helping your sales and marketing teams succeed with cohesive, consistent messaging and impactful graphics.

Award Winning

Curious and Creative

Ahead of the Curve


Brand Awards


Years in Business


Satisfied Clients

Bringing a New Product to Market

For years, Blake and Robert Mellecker saw clients facing mountains of paperwork generated by building ownership, and they had an idea. The father and son partners hired Forge to help finalize their concept, prioritize the development process, establish a brand and ultimately bring their idea to market. GreenBear became a successful online documentation storage program to modernize and simplify building management.

The Forge team took a deep dive to establish insight into the needs, wants and desires of prospective users of GreenBear software. By understanding the real-world issues of the brand’s target audience, we established a stronger, more relevant brand image, clearer brand voice and more impactful messaging.

Brand Development
Brand Activation
Marketing Collateral

Our Proven Process

We establish a strategic foundation for every project, so creative solutions are reviewed against objective criteria.

Step 1


We begin with an immersive discovery phase. Using what you already know about your business, we synthesize information, review competitors, prioritize the brand elements your business needs, and create a roadmap.

Step 2


Using proprietary tools and insights about your audience, we uncover your unique marketplace advantage, setting you apart from everyone else and giving your business an edge your competitors can’t touch.

Step 3

& Activation

Once your brand is differentiated, we will establish a compelling brand identity and visual language that informs product design, packaging and marketing materials. Your new, unique image will stand out in a competitive marketplace. We don’t follow trends. We create them.

Positioning Business for the Future

The Leonard Auction team saw an opportunity for rapid growth with strong existing sales and a key competitor closing its doors. First, they needed to recruit key staff members from the competitor, then reorganize the entire business model to accommodate growth and change. The process would culminate in a refreshed brand architecture to unify the entire business.

Forge worked with the leadership team to identify company positioning, better define growth goals and establish clearly-defined expectations of the team. By identifying their target audiences, we helped the team focus on customers with the highest potential for profit and repeat business.

The Leonard Company was created to oversee three core service divisions: Auctions, Appraisals, and Concierge services. This helped the team maintain focus, stay in their respective lanes, and work cooperatively for the benefit of both the company and its customers. Forge provided a comprehensive identity system for the entire organization, as well as initial marketing materials to launch the refreshed brand.

Brand Stragtegy
Identity Development
Marketing Collateral

Elevating a Legacy Brand
into a Market Leader

With a long history in RV manufacturing, Heartland faced a rising sea of competition with undifferentiated product, a vague market position and an undefined audience. Heartland needed to quickly regain market relevance among consumers interested in the spontaneous, unrestricted travel offered by the RV lifestyle.

Forge defined the mindset of Heartland’s two key audiences: freedom-seeking Consumers and RV Dealers. We created brand meaning for the first time in the company’s history, culminating in the brand essence, “Launching Life’s Journeys”. We identified purpose for employees with a differentiating statement “We are RV lovers building RV’s for people who love RV’s”.

A fresh brand identity, visual template system and communication matrix provided Heartland’s marketing team the tools needed to quickly roll out marketing materials across multiple consumer touchpoints.

Brand Development
Brand Identity Guidelines
Brand Activation

Our Capabilities

Brand Development

Forge Methodology
Truest Audience™ Identification
Brand Strategy & Differentiation
Brand Platform
Research & Insights

Brand Design

Visual Brand Language
Name Development
Identity Design
Brand Guidelines
Communication Strategies

Brand Activation

Marketing Materials
Digital & Website Design
Product Development

Innovative Branding for 24 Years

Learn more about how our proven process can help you build a more successful business.

What Our Clients Are Saying

The collaborative work process with Forge BrandWorks helped us develop our new business idea into a brand and create an identity that stands out for now and into the future. Forge really got us to think outside the box!

Blake Mellecker, President GreenBear Environmental Consulting

Ron and the Forge team allowed us to hone messaging, reinvent branding and further solidify brand presence. It was a pleasure working with Forge! They come highly recommended, especially for companies in the startup or relaunch phase.

Savitri Boodram
Keto Sports

Forge helped us makes waves in an industry populated by long-time incumbents and disruptive startups. They provided us with a turnkey solution at perhaps one of the most critical times in the development of our new product line.

Nolan Bello
Audacy/IDEAL Industries

Meet The Leadership at Forge

Ron Farnum
Founder and President

As our Managing Principal, Ron is committed to ensuring the strategic objectives and brand goals of clients are clearly defined and articulated. Ron’s unique ability to identify connections between seemingly obscure concepts helps create differentiation for our clients’ brands.

Karen Kaplan
Vice President & Account Lead

Karen is an innovative and creative business executive. Her extensive branding, strategy and packaging experience provides our clients with a broad perspective of the opportunities they can explore. Karen believes in cultivating long-term relationships with our clients, as it aligns with her philosophy that, ``people want to work with those they like and trust``.

Tyler Gobberdiel
Design Director

Tyler began his career journey as a design intern with us, and has grown into a seasoned professional. Tyler’s talent shines through in the award-winning identity systems he’s built for our clients. He loves using creativity to solve strategic brand challenges, defining brand communication and telling brand stories across many activation modes.

Latest Blog Posts

By Scott Wallace on June 10, 2024

Lessons from the Masters

Not all of us are avid golfers. For those who play the game, we know that it is a challenging sport—one that takes skill, practice, physical gifts, and mental fortitude—all of which were on display at this year’s Masters Championship in Augusta, GA. Scottie Scheffler came into the tournament ranked #1 in the world. He […]

Read This Blog

By Scott Wallace on May 27, 2024

Rites of Spring

There are so many things to like about spring…flowering trees, bulbs, and annuals showing their colors, lawns greening up after a long winter, baseball season getting started again, playoffs for basketball and hockey, the Masters, the French Open, graduation ceremonies, proms. The list goes on. It is a time to admire nature and rejoice in […]

Read This Blog

By Scott Wallace on May 13, 2024

Reflections on March Madness

By the time you read this, the 2024 NCAA tournament will be a memory. History was made and records were broken. For many of us, the NCAA college basketball tournament is an annual ritual. It is virtually impossible to resist selecting your personal picks to make it to the Sweet 16 or even the Final […]

Read This Blog

Is it time to update your brand to resonate with today’s consumers?

Set up a 30-minutes complementary session about your brand

Let’s Talk

Got an Idea? Get in Touch

    Ready to get started?

    Please use the form below to contact us. We will never spam you, or sell your email to third parties.
    All fields are required

    Drop us a line to talk about your project

    Have a question, suggestion, or just want to say hello? Simply fill our feedback form, and we will respond to your inquiries as soon as possible

    Contact Address

    454 Duane St. Glen Ellyn, IL 60137

    Contact Information

    Phone: (312) 277-0702