Ready, Fire, Aim!

You have just completed a successful year of decent growth. The budget for the new year hinges on a major new product launch set for April. You pushed and pushed the entire team to be ready for the big day. But now, your operations team knows the manufacturing will not be able to meet the […]

Building a Marketing Budget

In the fourth quarter of each year, many companies create a marketing budget to meet revenue and brand recognition goals for the coming year. It might be tempting to simply extrapolate what you did this year. But today, many CEOs require a bottom-up budget with line-item detailed plans and the expected outcomes. Marketing ROI (return […]