Customer Engagement

Customers are good; engaged customers are even better. They tend to be more loyal, buy at a higher rate, and often tell their buddies about products they are passionate about. Plus engaged customers are a great source of feedback since they have more of a relationship with your brand that operates on an emotional level. […]

Understanding Your Consumer

Think you know your consumer; I mean really know them? Are you sure? When was the last time you checked in with them? Are you still meeting their needs? Have their preferences shifted? Has their consumption or repurchase rate slowed down? Any changes in your sales trends or competitive actions or new regulations or product […]